Jobs to Be Done with Nicola Dunlop

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On Wednesday 6 July 2022 at 6pm, we are hosting a special event on the Jobs to be Done framework

Jobs to Be Done: turning insight into action

Jobs to Be Done (JTBD) is a product development theory that seeks to understand the user’s measurement of success when achieving an end goal and how users engage with products to maintain this success. Throughout the course of time users continue to ‘hire’ products that help them complete tasks more efficiently — products that fail to deliver on efficiency will subsequently be ‘fired’.

In this UX Glasgow session, Nic will discuss JTBD in more detail by sharing various research methods within the framework. We will discuss how JTBD seeks to understand the user’s measurement of success and how to frame product development opportunities based on this knowledge. The objective will be to empower teams to learn more, take action and use the framework in their practice.

Want to know more or share your experience in working with the Jobs to Be Done framework? Sweet, us too!


Our speaker

Nicola Dunlop

nicola dunlop

Nic is a self confessed Jobs to Be Done Nerd. Where relevant she seeks to use the framework in her practice, helping teams solve the right problem. As a user researcher she facilitates initiatives across the full product development cycle – discovery through to development – helping product teams progress with confidence to the next phase. She holds herself against her three core research values; curiosity, progress and emotional intelligence. She is currently a Senior User Researcher at Zettle by Paypal helping Everyday Sellers build their business on the high street.


Agenda (starting 6pm)

6pm — Zoom opens

6:10pm — Talk by Nicola Dunlop

6:40pm — Q&A