Join us online on Wednesday, 4th June 2025, 6-8 pm, to welcome two remarkable speakers, Dr. Javier Bargas-Avila and Ruchika Jajodia. They will be sharing their expert UX insights on user journeys and creating exceptional user experiences for products and cars!
Agenda:
6:00 pm: Welcome
6:10 – 7:00 pm: Talk 1 and Q&A Unlocking the Secrets of UX: Measuring Critical User Journeys (CUJs) for Product Success – Dr. Javier Bargas-Avila
7:00 – 7:10: Break
7:10 – 8:00 pm : Talk 2 and Q&A Design for unknown futures: Creating user experiences for cars – Ruchika Jajodia
8:00 pm: Close
Unlocking the Secrets of UX: Measuring Critical User Journeys (CUJs) for Product Success![]()
In today’s competitive digital landscape, understanding and optimizing UX is paramount. This talk delves into the concept of Critical User Journeys (CUJs) and their significance in product development. I will show effective methods to measure CUJs using logs and surveys, which enables a deeper understanding of how users are experiencing the most important aspects of your products. That way, you can harness the power of CUJ insights to enhance your product development and deliver exceptional user experiences.
About the speaker
Dr. Javier Bargas-Avila is a UX Director with over 20 years of experience, passionate about building excellent products that delight users. Creating and scaling high-performing teams fuels his drive.
For 14 years, he built and scaled impactful research organizations across Google, including Cloud, Ads, YouTube and Play. Before joining Google, he established and managed the HCI research lab at the University of Basel.
He is a firm believer in the power of coaching and mentorship and strives to cultivate talent within teams, empowering individuals to achieve their full potential. In 2025, he founded Astrolabium, a company focused on Coaching and Training for UX professionals.
Beyond this, he actively contributes to the UX community by sharing his insights through talks, publications, podcasts and conference presentations. He has published over 30 articles and delivered over 150 talks globally. With over 20 years of teaching experience, he currently lectures at both the University of Basel and the University of Applied Sciences.
Website: astrolabium.me
LinkedIn: https://www.linkedin.com/in/javierbargas/
Design for unknown futures: Creating user experiences for cars
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About the speaker:
Ruchika Jajodia, founder of Ru Designs, brings a background from Jaguar Land Rover, Dyson, and Aston Martin. Her expertise lies in organising and leading creative teams to develop UX strategies and deliver user-centric solutions.
LinkedIn: https://www.linkedin.com/in/ruchikajajodia/